By Charlotte Wooldridge | posted on October 23, 2020
AN ALBANY beer will now be found throughout the entire state after winning the BWS Local Luvva competition, allowing the young company to spread their reach across WA.
Wilson Brewing Company was founded only three years ago by Matty and Jessica Wilson after trading in the FIFO life to follow their dreams of creating unique and well-loved beverages.
The local beermakers took out 43 per cent of all votes for the WA Beer and Cider category.
National Sales and Marketing Manager Luke Wilson said taking out the title of Fan Favourite in the Beer and Cider category for WA meant that all the hard yards made in their first few years weren’t going unnoticed.
“It was pretty awesome for us because we’ve been trying for ages to get into more BWS stores to a point where they’ll distribute for us instead of us doing it, so this is something we’ve been working towards for quite a while now,” he said.
“It’s all been small gains up until now, but through that we’ve built the support base and gave them all the opportunity to shout out for us.
“It said that the winner would get into up to 100 stores, so in the worst case we’re going to get another 40 odd stores which is nearly what we’ve done in two years’ time and they’re just going to snap their fingers and have it done, so it’ll be awesome.”
Marketing Coordinator Liz Northern said winning the competition will allow the team to focus their energy on their next goal: seeing their products interstate.
“At the moment we have to deliver our beer to every venue we have ourselves, so getting into that distribution means we send bulk orders to their warehouse and they distribute it to the stores which will save us a lot of time and money,” she said.
Mr Wilson said he was grateful for the support from customers.
“There are some big breweries out there, so for us to have gotten 43 per cent of votes means our supporter base is so loyal and so vocal about us,” he said.
“I just want to give a big thanks to everyone who took the time and effort to vote for us, it’s unreal.”