By Ashleigh Fielding
ALBANY has been selected to host the 2017 WA Regional Tourism Conference next month, as a part of the Amazing South Coast alliance with Mt Barker and Plantagenet.
The conference will take place over three days from September 11 to 13, and give attendees the opportunity to learn about innovations being made across the tourism industry.
The event will include presentations from government ministers, industry leaders and tourism experts, as well as training workshops on content marketing, tourism photography and website analytics.
“Albany beat out a number of other destinations from across WA to be named the host city for this event,” Tourism Council WA CEO Evan Hall said.
“The event is an opportunity for tourism business operators and representatives of the tourism industry to engage in professional and business development, network with industry colleagues, and hear from industry-leading speakers on critical issues and innovative ideas.”
Speakers at the event will include Albany Mayor Dennis Wellington, Minister for Tourism Paul Papalia, Dome Cafes founder Patria Jafferies, Tourism Council WA CEO Evan Hall and Perth Stadium CEO Mike McKenna.
City of Albany Manager for Tourism Development and Services Matthew Bird said the conference will provide a great learning opportunity for businesses and tourism industry organisations.
“The conference will be a great opportunity to showcase our region to Tourism Council WA and the industry, under the Amazing South Coast alliance,” Mr Bird said.
“Speakers such as Mark Wilsdon from the Museum of Old and New Art in Tasmania will be very interesting to hear from, and will show how the tourism industry can make sure it lifts its game and maintains its professionalism.
“There’s no point in having great marketing if the destination isn’t up to standard.”
There will be an Amazing South Coast stand at the conference, to promote the new brand and discuss the region with visitors.
“We are even going to crack open the whale costume, to welcome visitors,” Mr Bird said.
General Manager of Albany’s Historic Whaling Station Elise van Gorp said she was excited for the station to host one of the regional tours for conference visitors.
“We are really looking forward to interacting and greeting visitors, as well as discuss the innovative changes and upcoming events at the Whaling Station,” Ms van Gorp said.
“The conference and regional tours will be a great platform for marrying ideas together for tourism.”
The main proceedings will take place at the new Centennial Stadium, while the conference dinner at the Albany Entertainment Centre will include the presentation of the Top Tourism Town Awards, of which Albany is a finalist.
Tickets for the WA Regional Tourism Conference can be registered and purchased online at watourismconference.com.au.