By Charlotte Wooldridge | posted on November 19, 2020
DENMARK Police are partnering up with the Shire of Denmark Road Wise Committee to encourage safe driving from young people in the community.
This will be the fourth year of the Sober Super Heroes campaign which rewards young drivers for blowing 0.00 at random breath tests.
Drivers can receive an immediate prize of a voucher from a local Denmark business, and will also get the opportunity to answer a couple of questions and go in the draw for the grand prize of a swag.
Denmark Police Station Officer in Charge Sergeant Matt Hartfield said the community had backed the campaign from the start.
“The feedback actually doesn’t just come from the people driving their cars or getting the rewards,” he said.
“It comes from their families, it comes from the business people that are getting people into their stores, and it comes from community members who say it’s a good idea that we’re not just out there writing tickets.
“The conversation has started, and it has a good flow-on effect.
“We’re trying to keep he roads safe and support the community in an initiative like this.”
In 2018, 63 per cent of alcohol related fatalities were in regional WA and 22 per cent of fatally injured drivers and riders tested positive to one or more illicit substances.
“We wanted to reward the good choices that young people make, and local businesses were really happy to come on board with the program,” Sgt Hartfield said.