By Grace Jones | posted on February 3, 2018
COUNTLESS hours of work fulfilling their dream will be celebrated when Albany’s Lynette Robinson and Kylie Apostoles launch their new beauty, fashion and lifestyle magazine GenerAte on Friday.
The locally-produced magazine will be distributed through more than 1000 stores nationwide and promotes attainable and affordable style and fashion.
Robinson and Apostoles spoke with The Weekender ahead of the launch and said the inspiration to produce the quarterly publication came from the combined 45 years of experience in the beauty and fashion industry.
“Both myself and Kylie are hairdressers; I worked and toured with the UK hairdresser Lisa Shepherd for years,” Robinson said.
“So I learned a lot about hair and fashion as we toured. Kylie is trained in makeup and worked in the film industry as an artist.
“We’ve been surrounded with hair, beauty and fashion for years.”
Robinson said with their experience came a desire to make a publication centred around fashion that would be more achievable in price than other glamour magazines.
“I’m a really visual person by nature, so I wanted to bring what we see on social media into print form,” she said.
“I think people still want to be influenced by print, so we made GenerAte for people to keep rather than toss after a while.
“We wanted a clean organic aesthetic to be our theme while exposing local artists that don’t normally get exposed.”
From the final concept being developed in early 2017, Robinson and Apostoles worked tirelessly to move their plan into print.
The pair of busy mums juggled small business ownership with their new project and took delivery of their first edition in December.
“Kylie and I have worked well together since our teens, and this new project is evidence of our capabilities as a powerhouse duo,” she said.
“With a vested interest in fashion and beauty, we recognised the unrealistic prices featured in other popular women’s magazines.
“These publications promote a dream rather than relate to the everyday woman who values style and luxury at prices within reach.”
Aspirations for the future of the magazine are being kept humble, despite the growing excitement around its launch.
“We’ll just take it as it comes really. It’s a new thing for both of us,” Robinson said.
“We’re in contact with agencies in Perth to have a wider range of models for the next few issues, so that’s exciting.”
Apostoles said the 100-page publication can be found at Paperbark Merchants, Clarks Newsagency and Denmark Newsagency.
It retails for $12.95.
“It will get distributed to more places in town, but if you can’t find it anywhere else it should be at those three shops,” she said.
GenerAte’s next edition is set to be published in April for the autumn edition.
Fashion and lifestyle fiends and friends are encouraged to attend the launch celebrations for the magazine at Fredericks Café in Albany from 6pm tomorrow, February 2.
